Government is doing best to restrain the people from using tobacco, but the numbers of the people who smoke are increasing every day. It is because every company is working to upgrade their packaging of the cigarettes as everyone is launching their new branded cigarettes to be in the queue of top sellers. We all know that this world of cigarettes is full of competition and every brand is giving its 100% to steal all the attention of the potential buyers with innovative designs and alluring packaging that convince the smokers to buy your brand. And packaging is the main tool that makes your name in the market with its additional features such as; printing quality, surface finishes and paper stock options.
Smoking has become the habit of most of the people just to make their selves look cool and classy. Also cigarettes are not only for nicotine consumption because there are medicinal cigarettes also available in market. Everyone needs classy look in everything that they own even the cigarettes that they use for smoking. Plain packaging has become common among the market because all tobacco companies use plain packaging for their cigarette brand. Plain packaging basically refers the simplicity and sophistication. It has become difficult to distinguish between the brand so that’s why most of the companies have choose varieties of packaging for their brand’s representation.
Importance of packaging for brand’s personification:
Mostly all the cigarettes launched in a rectangular box, with an opening lid at is on the front and these Cigarettes Boxes are usually can be found in various styles that meet your taste and in fact they can be constructed into many variant shapes and sizes as per your preferences. There are some popular cigarette companies that are at the top because they like to present their product by using these cigarette boxes with an additional signature mark that make them look distinguish from mediocre ones. And for such signature boxes, your requirement is to have professional expertise. They can even help you to take heights of success around the universe with the help of some profound printing options like; high-tech digital, 3D and off-set printing.
In fact, you can secure your cigarettes from unpleasant environment that can damage your cigarettes, excessive heat and moisture can also spoil them. With shield foil, you can preserve the actual taste of your cigarettes and with plastic coating you can seal the cigarette boxes for their security and protection. To attract the consumers with the packaging, manufactures add some alluring coating that helps to increase the loyalty and retention of the smokers. As packaging can make your customers to stick to your branded cigarette boxes with the help of some artistic designs and finest taste that give pleasure to the customers.
Remarkable features and add-ons for perfect branding:
Add-ons; lamination, aqueous coating, matte/glossy finishing, ink raising, UV-spot, foiling of gold/silver, debossing, embossing etc. can make your boxes look more innovative and trendy. Cigarette boxes are appearing with unique styles and designs day-by-day to be a benchmark in the market. And with exceptional additions like; variant templates, remarkable designs, and the way manufactures add artwork on the boxes can make them look just outstanding. All these features are important for a brand’s packaging for its strong existence in market.
As smoking is no more gender specific so there should be exclusivity and uniqueness to target your required audience. If you are targeting women then the color, graphics and packaging boxes should be according. If you are targeting men than definitely you will use and choose sharp and elegant colors according to the men personality and nature. Marketing and branding of a products should be strong in order to get attention of customers.
Biodegradable packaging:
Packaging for cigarette brands should be biodegradable because once customers smoke they use to throw the boxes here and there which can be harmful for the environment. Many of the people use to throw the boxes where they sit or from where they are passing. So if packaging will be not harmful that is ecofriendly then definitely you are on the right path. Many companies do not pay much attention to their packaging due to which they are going towards failure.
Marlboro is one of the most famous brand of cigarettes because of their elegant packaging and outstanding features. Their printing of boxes and the packaging techniques are good that’s why customers choose this brand for smoking. Other brands like Camel, Gold leaf and so on have strong existence in market. Some brands use gold foil packaging for their cigarettes which give elegant and better protection to their cigarettes. So use customized packaging boxes for your brand and bring exclusivity.
